AOHC Encore 2023-124 Social Marketing as a Framework for Exploring Employer Perceptions

Video Transcription

Video Summary

The presentation titled "Sophito Marketing as a Framework for Exploring Employer Perceptions of COVID-19 Interventions" discussed the experiences and perceptions of employers during the COVID-19 pandemic. The presenters, Dr. Cynthia Ball and Dr. Tron Huynh, conducted interviews with 29 employers from various industries to gather insights on the effectiveness and cost of different interventions implemented during the pandemic. The employers expressed their appreciation for the opportunity to maintain a safe working environment and business operations during the challenging times. The presentation highlighted various interventions, including engineering controls such as ventilation system upgrades and installation of air purification systems, administrative controls like remote work policies and social distancing measures, and the use of personal protective equipment (PPE). The employers also emphasized the importance of effective communication strategies and credible sources of information, primarily from the Centers for Disease Control and Prevention (CDC) and the Occupational Safety and Health Administration (OSHA). The costs associated with these interventions were analyzed, including direct costs, lost workdays, and the psychological impact on employees. The presenters suggested the need for tailored interventions, engagement with occupational medicine professionals, and continued research to improve future pandemic responses.

Keywords

COVID-19 Interventions

Employer Perceptions

Engineering Controls

Administrative Controls

Personal Protective Equipment

Communication Strategies

Costs

Psychological Impact

Tailored Interventions