AOHC Encore 2023-229 Engaging in a Risk Conversation: We Need to be Conversation Experts

229 Engaging in a Risk Conversation: We Need to be Conversation Experts

Video Transcription

Video Summary

This video discusses the importance of effective risk communication and provides examples of successful and unsuccessful risk communication strategies. The speakers emphasize the need to understand the audience and tailor messages to their needs and concerns. They also stress the importance of credibility and trust in delivering risk information. The video highlights the value of teamwork and collaboration in risk communication efforts, as well as the need to be proactive and prepared for potential risks. It also discusses the challenges of message fatigue and changing messaging strategies to keep audiences engaged. The speakers provide examples of successful risk communication in the context of Union Pacific's approach to wildfires and a case study of the Fukushima nuclear power plant crisis in Japan. Overall, the video emphasizes the importance of clear, reliable, and agile communication in effectively managing and mitigating risks. No credits were provided.

Keywords

risk communication

effective communication

audience understanding

tailored messages

credibility and trust

teamwork and collaboration

proactive risk management

message fatigue

changing messaging strategies