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AOHC Encore 2024
416 Real World Events and OccPod: Leveraging Podc ...
416 Real World Events and OccPod: Leveraging Podcasting to Explore Current Events with an OEM Perspective
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I think it's time. People who don't know me, I'm Ismail Nabil. I'm an associate professor at the Department of Environmental Medicine and Climate Science at Icahn School of Medicine at Mount Sinai. For me, it's a little bit of a journey. We started this some time back during COVID, and the desire to make this work is finding best practices across the country. I was working in New York and one of the most challenging places to work when the COVID was at its peak. So March, after March 2020 lockdowns, we are isolated alone and we didn't know what we were getting into and doing at the time. So COVID gave us the idea of started something that we can have conversations among each other. So that's what the genesis of OCKPOD is. But before I go, I want to introduce my co-host, Erin. So think about both of us, completely unknown in this media or forum or don't have clear understanding. And I think over the last four years, I think I can say that I have some degree of expertise in producing or making podcasts. So my job is to tell you that it's a medium, it's a area that look into it, enjoy it. Basically, if you have not been a subscriber, subscribe it. So I'm going to go through things that we have done in the past 11 months. And one of the idea of this talk came about was how can I leverage occupational medicine nuance changes that's occurring and use it to leverage the platform like OCKPOD and present it to all of you. And you will see very interesting across the board, we have some amazing successes with this project. So what is OCKPOD? Just get the elephant out of the room. It's a podcast that is basically an official podcast for American College of Occupational and Environmental Medicine. And you don't need to download an app. You don't need to download anything, actually. All the podcast is, the client is in your phone. They already reside in your phone. If you have Apple user, Android user, it's already there. You just have to fire it up, search for us with one word called OCCPOD. And we have up almost close to 40 plus, almost 50 episodes that you can listen to on the go. So it's a fascinating work and a look at medium that we have. And I'm really glad that the session before us also talk about the media and how we can influence communities and people across the country. So in this podcast, we look at how to disseminate information, how to make information available free of charge. There's no charge to download or listen. And we make it simple, easy. You can be driving across listening to podcast. It's an audio file, an audio thing. You can listen anywhere you want on your phone, in your car, anytime you want to hear something new. And it has a very significant influence on education, understanding, making an opinion. And people who do this for business, they are uber rich as well. So there's a lot of things going on. But I want you to take from, at the end of this, is this is a medium that you can use to highlight your specialty, to get young folks excited about what we do on a daily basis. So, as I said, the genesis of the Occupational Medicine podcast, Ockpod, started with COVID conversations. That was the initial part that we were struggling to figure out what we do with the patients. Well, how do we get the employees back to work? There was no playbook. There was no chat GPT at the time. And we had to sort of depend on expertise across the country to see what they are doing. But the challenge was, what I was doing in New York was very different than what people were doing in Minnesota or California, because they didn't have that wave coming in that we were seeing early on. So there was many things that we did, we did, that now seems like, oh, my God. But we were able to figure out things as we go along. So the initial episode is about COVID-19 and the vaccination. So the first episode came out right at the time when we had vaccines available for our employees. So the launch was December 2021. That's where the healthcare workers were initially starting to get vaccines. And the first shipment of messenger RNA vaccines were available. And the rest is history, I think. So New York, the first person who got the vaccine was a nurse who gladly started this whole process. And you know what happened next. But the idea from COVID-19 transformed into something even bigger. We thought that this is a platform that we can really leverage and use to really highlight something that's going on in the country right now. So people know that we have a measle outbreak in the U.S. Okay, right. So it's such an old disease, right? We shouldn't be talking about measles, but we are. We have cases of measles, which is so unfortunate. So but finding the right faculty to talk about it. So this episode came out or came about when Amy Berman from the University of Pennsylvania, she has a tremendous amount of experience in vaccinations and strategies. And we sat down together and had a very interesting conversation. So if you have not listened to one, please do. Because it highlights some of the very exciting things that we're seeing. We're enhancing the old knowledge and we are trying to figure out what's going on with our specialty and how we can protect workers. So one thing that came out from this conversation was Amy was so proud to say that if you do the things right, if you vaccinate the health care workers, there was no outbreak in health care workers, even though there was a raging measles cases that were going around. So that's exciting and very, very interesting for me. We also, over the course of years, now I can say that for the past four years, have followed COVID dearly. It's my friend almost. Erin is an expert in COVID now. The conversations we have, we talked about strains, we talked about resistance, we talked about vaccine hesitancy. And so there's lots of lots of things that came about with COVID. COVID became our friend, unfortunately. I'm sorry to say that. But we thought about this in a way that we can leverage platform to really highlight some of the challenging things that we are seeing in our country. And our specialty is directly impacted by it. So it's a no-brainer. Climate change is real. And we have established that fact. I think now and what we need to do to help address that. So climate is changing. Of course, your southern states will become tropical states and your northern states will become like Florida as things move on. This is a 10 year outlook moving forward. So we but we said how does it affect us. Like what is the focus that we should do and figure out how the heat is going to affect the health of the workers across the country. So as the climate is changing, think about this. The workforce is directly impacted by it. And if you go out in Florida, extreme heat, you can't function or work at 12 or 1 p.m. p.m. in the afternoon. The sun is scorchingly hot. And how these workers who are putting down roads or asphalt and working in extreme conditions, how do they feel. So there's a shift coming in our workforce. So I had some amazing faculty. Brett works with the southern states in Texas and see this. But this transformation that's occurring in the workers and Bob Bourgeois, who's our past president, actually talked about the Horizon BP event where the workers went out in the sea and tried to help restore the coastline when the oil spill was occurring. So these are real challenges that we're facing right now. And podcast is just a snippet of the work that is going on around the country. We don't publish enough. And we talked about this a lot. We don't publish enough. I have a clinical practice and I do things in isolation and take take pride in it. But bringing these combined experiences together and presenting it and through a podcast is one of the most exciting things, at least for me, that the amount of work we do and get unrecognized, unacknowledged. That's the most fast fascinating thing about doing podcasts. So this is no news for you. I live in Northeast. I'm going to be soon experiencing the Florida weather. So I don't need to come down all the way. I can take care of it right up in New York. And I full confession, I'm an adult learner as a swimmer. At the prime age of 28, I started to learn how to swim. And that's my passion. I've swam around the world in all oceans almost from Pacific Atlantic Indian. I went to Bondi Beach, swam there. Recently, I had a chance to visit the saltiest waters. And that's the Dead Sea. It's a different experience altogether. But I want to highlight why as a swimmer, as a lover of ocean, things are changing in front of our eyes. This is a coastline for Cape Cod and eastern side of Massachusetts. And things are changing pretty rapidly. And these are old pictures, of course. But things are changing pretty quickly. So we need to understand climate change at a global level, at a national level. And we need to understand that. We switch gears. This is wildfire season, guys. Things are changing again. And we have experienced some of the worst wildfires for the past number of years. Whatever your take on the subject is, it's here with us. And we're seeing more and more and more of this. Bob Harrison is a faculty in California. His interesting thing that I get to hear from him is that his son-in-law is a hotshot. You know what hotshot is? Anybody? Yes. Right. So this is a specialized field in firefighters. They're called elite marines. They go in to defend the forest land from the burning fires. There's an amazing movie that came out about firefighters, hotshots, who perished while fighting fires. This is a deadly game. And he talks very passionately about the work that these guys do and how much they get paid and what are the challenges these guys face. Take a listen to that episode. Wildfires is real. And it's spreading. And it's increasing in intensity as we go forward. And this is an older year, 2022. This is from New York Times. Wildfire is affecting all of us. and environmental medicine. We have some of the most amazing expertise that the local medical entities lack. And I think how we connect and work with them is a question for this organization. Again, the freight trains, the combustion, the blaze, 38 cars carrying hazardous material. The other thing that was highlighted in the podcast is why we are allowing a hazardous material to transport through a populous environment. Like, what's wrong with us? Anyway, that's beside the point, but that's what we're doing. And it doesn't end this, but the biggest exposure was vinyl chloride, and then it converts into hydrogen chloride and phosgene. And if you remember, World War I, phosgene was a gas used to exterminate. And people have different ideas about this exposure. People think that it's behind us. It's not. I mean, to think about the long-term effects, angiosarcomas, liver conditions that could come from vinyl chloride exposures. There's more to come from this exposure that we know. And we're still trying to understand this. I move, I change things, and I look at another big event that occurred recently. So, anybody has watched Titanic, of course? Yes. One of the most significant movies that I've seen in 1990s won Oscar, and that was the first time the footage of original Titanic was used in the movie, at least to my knowledge. But the curiosity led the Titan, which is a submersible, to go deep in the waters, which is really, really deep, and go and explore Titanic and see it by themselves. The story is that these individuals perished as the vessel imploded because the pressure was too high, and they were crushed to death. It was a tragedy, but it reminds me that we have expertise in our specialty where we understand deep-sea diving. We understand how the things work underwater. And why can't I talk about this? So, we had a podcast with Dr. Tubes, who is a faculty at Mayo, and he has expertise in decompression sickness. So, this is the Titan that we're talking about. This vessel went underneath, imploded in 2023, killing all five on the vessel. Implosion was an interesting word for me. We always think about the explosions, but nobody talks about implosion. So, the pressure of the water was so high that the whole vessel crushed underneath the pressure. And that was amazing to understand this thing. And so, we, I live in New York. I use Brooklyn Bridge all the time. Have you ever been to see the Brooklyn Bridge? Yes. It's one of the fascinating icons in history. But there's one more thing that people don't know. It is very much linked to our specialty in history. So, what happened is, one other interesting fact about Brooklyn Bridge is, the engineer that sort of was in charge of the bridge was suffering from a disease called, and I'm looking for a word. Cason's disease. So, Cason's disease was, actually was first reported by Andrew Smith, who was in charge of the well-being of these workers at Brooklyn Bridge. And there was 86, Smith observed about 86 cases of Cason with headaches, pruritus, paralysis, and vomiting. And then he presented it in 1873, which is a fascinating view of this deep sea environment. So, there are construction workers, which I didn't know that, live under the water for an extended period of time because they want to make sure that they don't have Cason's disease anymore. And they get pressurized in the water. And they do construction work. And these are in southern states like Louisiana, Texas, and Panhandle, where there's big oil platforms. So, they have to work under the ground. And then they get, they come out of the water after decompression. And that's how they work. It's a very highly paid job. So, listen to that episode in the podcast, and you will be amazed to hear that. I was always fascinated by Cason's disease and how we're doing things different. This is a century-old problem that we all know about. There's one more historical fact about Brooklyn Bridge. Brooklyn Bridge, when the chief engineer got sick with Cason's disease, who took over for that person? Say that again? His wife. His wife actually built the Brooklyn Bridge. So, this is a woman who has built this monumental bridge from ground up. It's a fascinating history about the disease and how a spouse took over. And her name is like not as prominent as the husband engineer, but she's the one who completed Brooklyn Bridge. So, thank you. If I go deep into the ocean, I should fly up into space, right? And that's what the charge was for Aaron to find somebody who can help me. Unfortunately, I wasn't privy to the lecture that we just heard about the space exploration. So, we looked towards NASA experts to do the bidding for us. I get to sit down with Dr. Michard, who's a deputy chief health and medical officer at NASA headquarters. And it's a fascinating conversation, which I would urge you to hear about. Anybody know about Artemis program? Oh, yes. One of the fascinating things. We're going to put man back into the moon. And we're going to go to Mars. You know how long it takes to go to Mars? Anybody? Any volunteers? About eight months. Okay. That's what the conversation is about. Like, so it's six to eight months. Is that a good framework? Are you okay with going in your tin can all the way to the Mars? You will? Okay. So, there's an amazing movie of Matt Damon, the astronaut. If you've never seen one, it's a fascinating tale of going on Mars. It's a fictional tale, but it is. There are so many things that is real. We talked about how are we going to certify people to take this journey, long journey, that sometimes there's no point of return. And one of the challenges of this Mars journey is the rocket has to be in a certain orbit to get pushed out to get to Mars in six or eight months, which is beyond me, but it's important. Anybody knows the Kelly experiment? So, one of the challenges of space exploration is, we don't have a cohort of 20, 30, 40 people. And as you've heard in one of the lectures here, we don't have enough information about astronauts to understand what is the physiological change that's occurring. So, NASA did an experiment with Kelly Twins, one of the senators from Arizona. He has a twin, they're both are astronaut. One was in the space and one was at land. And we saw a telomere decrease in the sibling that was up in the space. Fascinating experiment that was done. And there's a lot to come that they're trying to figure out how they can start the Artemis project and make it work. Again, urge you to listen, to figure out. There's so many amazing things to understand about this journey into space. And we, I think that we are the best specialty to understand this phenomenon in workers. And we can send them safely in the space. And hopefully back. Do we partner with the Aerospace Medical Association? So, I'm going to respond to the question directly. I posed that question to Dr. Michaud, who is NASA person. He politely told me that I wanted, I usually go to my aerospace groups. I don't come to AECOM, even though he is a preventive medicine expert. And I think we need to broaden our areas and try to understand the aerospace in a better way. I, my fascinations with floods are, I have some work in flooding. I work with Brett, who is here, from Texas. Houston, it was impacted by flooding. So, it's a love affair. And I hope to do some more work in flooding. But that was an interesting conversation about Hurricane Harvey, where the people in Houston was directly impacted by it. There was a significant amount of devastation. So, understanding these workers, and understanding the impact, if they're construction workers or rescue workers, or people who are in the midst of this challenging hurricane, it was an interesting conversation altogether. So, Brett has experience in working with Hurricane Katrina, so in the dome. And he treated some of the people there. And then Hurricane Harvey came about in 2017. And that changed his perspective about how to help individuals, and particularly workers, who come in really after the event has subsided, after the spotlight is gone. That's where the real work begins. So, one of the challenges that Brett faced was the acute respiratory illness, right? There's a lot of things, and it gets heated up in Houston. I've been there, and it's been a challenge sometimes to just, to be outside. It could be 100, 100 degrees. And then the whole thing, it's wet. It's moist. Things are not getting better. So, this is pre-pandemic. He distributed N95 masks to the community. And you published on the work, so it's astounding to see that there's an impact of protection with that. I sat down with Brett, and we talked about flooding itself. And that led us, in 2017, to collaborate together to build, this is an old picture of a pocket ark that we take pride in. Pocket ark was developed, and ark is deliberately there, thanks to Brett, as we are guiding people to safety. So, it's a Noah's Ark. It's a pocket ark. It stays in your phone. And we can build this for individuals who are working in construction and doing work without understanding of safety hazards that they face. And we had a wholesome understanding of this problem. We looked at workers, community organizers, people who are supporting these workers, and how we can connect this whole thing together to help these individuals prepare for the disaster, prepare for the construction work that they're about to take. Ark does medical evaluation. It was built in a way that we see it as a deployment. So, we have a phase where we look at pre-deployment for these workers, then deployment, then post-deployment, and work with them to figure out how we can train them better, how we can educate them better about the hazards at the workplace that they're going to be facing. And it has a lot of things. We have been working on it for, I think, five years, about four, four and a half, five years. And so, a lot of things have come up. But think about this, right? These workers can't speak the language that you speak. These workers have no idea about the geographical nature of our state. These workers come from different countries into our countries. They are migrant workers. And sometimes they don't have enough money to buy something that can protect them. So, this is a significant challenge that we face. They don't have harnesses. They cannot negotiate their right wages. They get dropped off in the places that they can't come back from, their construction site. And in Florida and other states, if you're trespassing, you get shot at. You are trespassing. So, the homeowner has a right to shoot you down. That's the conditions they work with. Significant. And then, building an application for them that they can be trained in finding them the right stuff for their safety was a challenge for us. Because I don't speak Spanish. Neither I know a language. So, there are multiple dialects in Spanish as well that we have no understanding. But these guys still come together, work, live in a back of a pickup truck, and get their work from Home Depot and others sometimes. And these are migrant workers. These are living and breathing people that work with us. So, we need to build something that can guide them, provide them with resources in the midst of a chaos and disaster that they're working in. So, that brought us, after years, we worked with a group called Resilience Force. Thanks to Brett, it was a crank call, right? It was a, in the middle. Yeah. Oh, okay. Sorry. I correct myself. Yes. So, it was a cold call. And he ended up being connected to Resilience Force, a person who is an advocacy group for these individuals. And we actually sat down with them to talk about flood zone workers. A fascinating episode. I cannot make. And so, the best part about this flood zone workers, they are highlighted in one of the Netflix. Sorry. I don't know. They're highlighted in one of the Netflix episode called, I think it's Migrant Workers, or. So, they are loosely connected workforce who have been working construction. And they go on different sites on a dime. They go to different sites where there are hurricanes and disasters, and they reconstruct the communities ground up. A fascinating discussion on that subject. I'm going to end on that and give you, and hope I have made a case that podcast is something that can bring our specialty to life and the amount of work we do around the country. Thank you so much. So, I'm going to talk briefly, I have a few slides, about kind of the logistical side about podcasts and what we've done and what you would need to do if you were interested in starting a podcast. So, some considerations if you're thinking about starting your own podcast, either for yourself, for your place of work, et cetera. Who's your target audience? Who do you want to hear this? Who's your story for? What information are you sharing and to whom? What kind of message do you want to convey? What's the format that you want? Podcasts can be scripted, like a story, or non-scripted, like an interview. So, there's several different types of podcasts. It could be a single host. You could have multiple hosts. You can interview people. Our style is usually somewhere between conversational co-hosts. We started off with, as Dr. Nabeel mentioned, with our COVID Conversations series during the pandemic where we had a physician in the occupational health field and a layperson having conversations to hopefully share information when there was not a lot of information available to be shared to provide a podcast that was hopefully accessible to everybody. So our podcast kind of goes between conversational and interview. There are several other types as well, documentary or storytelling, either fiction or nonfiction. Another consideration when thinking about starting a podcast is your budget. Do you have a budget? Is it hundreds of dollars or is it thousands of dollars? Well, like almost anything, there's a huge range of money that you can spend on equipment. Some people record a podcast on their iPhone and it doesn't really cost them anything else in, you know, in equipment. Do you have or do you want dedicated recording space? Are you going to outsource your editing or your production? How frequently do you want to record episodes or publish episodes? So, yeah, technical considerations, you need to select the right equipment. We are fortunate to, pre-pandemic, we have a room in our AECOM office where we built a little recording studio where we have the foam-covered walls and the nice mic and the, you know, preamps and all that fun stuff. But you really don't need it to record a podcast. What you do need is a set of headphones, an external mic. Again, this is ideal at minimum. You can do it on a phone or just your computer. A computer with decent RAM. Quiet rooms are nice, unless you're trying to capture the ambience of a situation. Like if we were to do an interview on the exhibit floor, for example, you would kind of want to get that background noise. But if you're just having a conversation or doing an interview, you want to make sure that you have a quiet space with soft surfaces that absorb sound and not big, giant echoes. Avoiding those big, large rooms with hard surfaces where the sound bounces everywhere and your listeners won't have a very good experience. And you're going to need some recording software and some editing software. There's plenty of those that are available for free, as well as a hosting platform. So this is, again, expectations versus reality. This was, so the picture on the left is actually we had, this was the very first episode that we recorded. And it was a preview of AOHC 2020. This was before the pandemic hit. So the episode never aired. So the original thought was that we were going to have guests, yeah, that we were going to have guests in our recording suite. We were going to have conversations there, record them, edit them, publish them. Then everybody knows what happens. So what we ended up using is an online program called Zencaster where we can remotely record people's audio from anywhere in the world. So we did everything basically virtually. So you don't even have to be in the same room. Zencaster is a platform. You do pay for it, but it's really not expensive. It's very reasonable. And you connect with voice over IP, sort of like a Zoom window. You can see people. You can record the video or you can just have the video to have the conversation and record audio only. Zencaster records a high-quality audio file on your local machine and then it uploads it to the cloud after it's done. So when you download the audio files and either edit them yourself or send them to an external editor, you'll have an individual high-quality audio file from every individual speaker that can be edited together, mixed, you know, edit out any noises or ums or ahs. And you can do all of this remotely. We've had guests. I know we both have headphones and microphones that are nice because we do this regularly. Sometimes our guests are just on their laptop without an external mic or without headphones. It works, of course. But, you know, if your guest or an additional person is able to have a microphone, that's a nice option as well. Kind of touched on this a little bit too, but recording etiquette is key. Quality microphones are always nice if you're able to make adjustments on them. You want to adjust the gain to make sure you're not getting too much feedback or it's too loud. You want a quiet recording space. I've already mentioned that too. This is a big one. Dr. Nabeel knows that I'm a stickler on this to mute your cell phone and any computer notifications. Don't tap, you know, because like if I'm sitting here doing this while recording an episode, that's going to pick up on the mic. And if you use notes, try to keep them off the table so you don't hear the paper rustling. And if you drink water or hot tea prior to recording or even during, it'll help avoid a dry throat or any throat clearing. After you record a podcast, as I mentioned, at least with Zencast you download the individual audio tracks. You can edit them. We like to edit them to try to condense it so we don't have a lot of pauses. We know people usually listen to podcasts when they're driving or running. And even if we record for 30 or 40 minutes, we try to get that down to about 15 to 20 minutes so it's easily digestible. And we're getting rid of any extra things, any repeat sentences, any long pauses, any ums or ahs, or any mistakes that, you know, we're looking to do. So podcasts aren't usually done live. We don't do ours live. We record them so we're able to edit them and then play them later. We have a theme song that our previous CEO actually did himself, which is cool. So we have what I think is a fairly catchy theme. You can make your own, create your own, or you can download or purchase royalty-free music. Obviously, you can't use a song that you don't own. A theme song or audio signature, it doesn't have to be a whole song, can be an opportunity to make your podcast or your program recognizable. And again, it doesn't have to be long. And then to distribute the podcast, you could just do something simple like putting an audio file, putting an MP3 on your website and linking to it. People visit your website and listen to the MP3. That's not ideal. What, it's certainly a way to distribute an audio file. But if you want people to listen to your podcast, you want to get it to multiple popular podcast platforms so that anywhere they get their podcast, they can just subscribe. When a new episode is available, it'll notify them. As everybody in this room knows, you've probably listened to podcasts before. That's how that works. We, these are a handful of popular podcast platforms. What we use is something that used to be called anchor.fm, but now it's called Spotify for Podcasters. So when we have our episode complete and edited, it gets uploaded to Spotify for Podcasters, and it's then distributed to all six or eight whatever channels that we have. So you can get it on Apple Music or Spotify or Amazon or kind of anywhere you get your podcasts. Then we also are able to get, as the administrator of this, details about how many plays we have, what our audience size is, how many followers we have. This was just a snapshot. So our total number of plays are close to 11,000. I think we have, what do we have? Nearing 60 episodes or so. Something like that. And then you're going to want to promote your podcast. So how do you let people know it exists? Well, social media is obviously a big thing, especially among people who do listen to podcasts. You want to make sure that you have good keywords, use the title, use a hashtag, promote it on your social media channels, get people to cross-promote it on their social media channels, email, news blasts, newsletters, blogs, also a good opportunity for QR codes for people to just open it right on their phones. There is an opportunity to monetize your podcast with sponsors. We don't do that yet. We don't really quite have a big enough following, I think, to get a sponsor, but this is definitely something that exists. Podcasts, by default, are free for people to listen to. You don't have to. It's generally not a pay-to-play model for podcasts. But many podcasts essentially have commercials or commercial support. So there's a variety of ways to work with outside companies, and some podcast production companies have that kind of built into their system. So in summary, you are looking to start a podcast, figure out what you want to talk about, pick your theme, pick your purpose, pick your format, get some equipment that's appropriate for your budget. There's a huge range, again, and you can make it work with kind of whatever you have. Record your audio, edit your audio, produce your podcast, distribute your podcast, promote it, and maybe eventually you can get sponsors and monetize. But, of course, it's the most important to have fun, and that's what we have been doing. This has been a great, has it been over three years that I think, end of 2020, that we started doing this. And it's been great, and we're looking to continue talking. We obviously expanded from COVID to a variety of different occupational health topics. We occasionally go back to COVID when something else comes up with that. So that's a brief overview on how to kind of get started in podcasts, and we are happy to address any questions. Thank you. Thank you. Thanks so much. Yes, please come up on the microphone. I have one more, the things I wanted to tell you. We have mugs, basically, in the past. We will work on getting them back. We're out of mugs. We have to get more mugs. It's a swag to have for ACOM. Thank you for the presentation. That was excellent. Question. Sometimes I don't always have the time to listen to an entire podcast, and it's helpful to have a text transcript of it, like NPR does, and I can go in there and look, and do I want to listen to it, or do I not? Is that something you've considered, having the transcripts available? We can. That's something to look into. Yeah. We can, and there is. If you put it on YouTube, it automatically recorded. We don't publish it on YouTube, because there's no images, but YouTube automatically does that work for you, but there are platforms. You can easily incorporate that into that. Right. It's not really the subtitles. It's more content where you can kind of jump in, and after all the music is played, do I want to take 30 or 40 minutes and listen to it? Good idea, Sam. Absolutely. Thank you, Dr. Nabeel and Aaron, for your presentation. Really informative. One thing to ask you is, in terms of these podcasts, are there ways maybe that some of the content-rich ones could be linked with certain CME opportunities or anything like that? The reason I ask is because I know AMA has the CME Hub forum where they have certain podcasts, and usually it's like a smaller amount, like maybe 0.25 CME, depending on the time. I was just curious if that's something that could be sort of connected in the future to hopefully also attract more people. Oh, you can get CME credit for this, too. Yes. I think we have explored that. Yeah. There are some challenges with that, because then it would have to be kind of behind a login or something. Also, I think for each episode, we would have to go through the entire accreditation process to get the CME approved. So, I don't know if the juice is quite yet worth the squeeze, but it is definitely something that is noted to look into for the future if we're able to maybe develop a more robust podcast program. Council of Education Affairs are the ones who are actively, basically, bring the CME to the conference and all that. So, definitely, if somebody is a member of that council, I'll try to also ask the question again to see how we can bring CME through the podcast. Is it off? Yeah. Yeah, it's working. Go ahead. I don't want to put the third on my neck. I'm here following, anyway, the Ockpod in the Spotify. Thank you so much. I just want to know, it's an interesting presentation. Thank you. Do you target a certain population? Because I'm really thinking it's really good for educating people. So, you name your pod, it's like Ockpod, it's like occupational. So, do you target like medical professional or any ... Do you have to target a certain population to create the Ockpod? Thank you. Right. Yeah. So, this is targeted are always you guys. Like, this was our focus. This was always our focus. We want to connect with you as OEM. And if, through the process, other people join the tribe, we're looking forward to that. But that was intent. There are technical episodes. There are episodes that we do where we are thinking of you when we talk. But it gets to a level that anybody from the general public can listen and can really see what the richness of the specialty is. But the focus has always been OEM. Yeah. They're a publicly available podcast, so anybody can listen to it. But our intended target audience is occupational medicine providers. There's no ... You don't have to determine that when you're making a podcast, necessarily. But a lot of that comes down to how and where you promote it. I mean, we obviously wouldn't take out an ad in a place that's irrelevant for our intended audience. So, a lot of that comes down to how and where you promote the podcast. Nice presentation. I really enjoyed it. I didn't realize I was going to be featured so prominently in this thing. I would have photoshopped a few of those photos if you'd let me know that. Noah, you know, it's sort of an add-on to that last question, is that, you know, all of the article, all of the podcasts are really, there's an element of education, and there's an element of advocacy, sometimes, you know, more or less on one side. Have you thought about trying to survey people who have listened to it? What are their backgrounds? Because, you know, the messaging, even within the occupational medicine community, private individuals versus people in academics, you know, it's all very different. And it would be interesting to see how people react to that, and perhaps somewhere down the line, you might have different variants of your messaging. That would be great. We have pretty much, we don't have individual user data in the statistics in the dashboard on Spotify for podcasters. I did one time try to put a, I did put a survey about the podcast in the ACOM community, and I think zero people answered it. So, but yeah, that would be, it would be absolutely interesting to see how much of our audience is actually, are actually ACOM members or an occupational population. That would be very good information to have. Offer a mug, right. Sorry, I ran out of mugs. So mug, mug is going to be really expensive. If you don't have it, then you really need to search for it. But the challenge, sometimes, like I see, and it's an informal thing, I take pride in a pod, and it's such an amazing resource. I'm biased to this. But one of the challenges I've seen across the board is most individuals come to me and says, what do you mean by that? What do I do? Do I download something, and then I fire it? How do I listen to it? So there are all sort of people, and then I have some folks, a resident group, usually come to me and say, I know your voice. I've been listening to you forever, and this is such an amazing and interesting work that you've been doing. How can we be part of it? And that's how I get people together, and we do amazing things. So it's upon all of you who know how to fire up a podcast to educate your fellow ACOM members to do just that. I think that will go a long way. We want this podcast to be widely available to all of you, regardless of where you are. And as far as the reach is concerned, I have interviewed people in Japan and other countries as well. When they're deployed, Army, Navy, Air Force, they're deployed up in Japan. We had an early morning podcast across the country. So the reach is amazing. Yes. Go ahead. Go. Mine is a nanosecond question. How do you navigate to this on the ACOM website? You have to sign in? No. No, it's on the public-facing website. So if you go to acom.org slash OCPOD, that's the shortcut URL. Just slash OCPOD should take you there. Otherwise, we're under the social media tab on the left side. Yeah. And any platform. So Amazon Music, I know some people subscribe to that. Apple Music, you can get from there any client that you can use. Spotify, if you listen to music there, you can actually access it. Hi, Dr. Nabeel. We super appreciate you making this. Thank you. And as residents and recent graduates, we want to thank you for everything that you're doing. Oh, my God. For your sponsorship. So we want to get a photo of you. We love your talk. Oh, my God. I don't know if it'll fit. Sorry, I had to scrounge that up. Sorry. Oh, my God. Oh, my God. Oh, thank you so much. I'm not expecting any of this, but thank you. It means a lot to me. Erin, I'm not sure that what I've done. Oh, my God. Thank you, guys. I'll cherish this. Thank you.
Video Summary
In summary, the Ockpod podcast, led by Dr. Ismail Nabil and Erin, focuses on occupational and environmental medicine topics, aiming to educate and advocate within the community. The podcast is targeted towards occupational medicine providers but is accessible to all listeners. The episodes cover a range of informative topics from COVID-19 to climate change and disaster response. The hosts provide insights, interviews, and discussions in an engaging format. While there are ideas to potentially link CME opportunities to the podcast in the future, the primary goal remains to offer educational content and promote occupational medicine awareness. The podcast is available on various platforms like Spotify and can be accessed through the AECOM website. Viewers are encouraged to engage with the podcast and help spread the word within the community.
Keywords
Ockpod podcast
Dr. Ismail Nabil
Erin
occupational medicine
environmental medicine
COVID-19
climate change
disaster response
CME opportunities
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